{"id":10561,"date":"2020-08-12T15:50:12","date_gmt":"2020-08-12T21:20:12","guid":{"rendered":"https:\/\/www.journohq.com\/blog\/?p=10561"},"modified":"2020-08-12T15:50:23","modified_gmt":"2020-08-12T21:20:23","slug":"the-astounding-power-of-because-the-most-powerful-of-persuasion-words","status":"publish","type":"post","link":"https:\/\/www.journohq.com\/blog\/the-astounding-power-of-because-the-most-powerful-of-persuasion-words\/","title":{"rendered":"The Astounding Power Of Because – The Most Powerful Of Persuasion Words"},"content":{"rendered":"\n
\"Persuasion<\/figure>\n\n\n\n

\u261d\ufe0f Use this 1 startlingly simple word to get people to do what you want<\/h2>\n\n\n\n

In 1977, relatively unknown psychologist\u00a0Ellen Langer and her Harvard research team conducted\u00a0a study that would change how we understand\u00a0human behavior.\u00a0And knowing the outcome of this study WILL\u00a0work wonders in both your remote work journey and your everyday life.<\/p>\n\n\n\n

\u00a0The Copy Machine Study<\/strong>\u00a0Here’s what they did…\u00a0A researcher who was in on the study would walk up to a student in line for the copier and pose one of these three questions:<\/p>\n\n\n\n

  1. Version 1 (request only):<\/strong> “Excuse me, I have 5 pages. May I use the Xerox machine?”
     <\/li>
  2. Version 2 (request with a real reason):<\/strong> “Excuse me, I have 5 pages. May I use the xerox machine, because I’m in a rush?”
     <\/li>
  3. Version 3 (request with a fake reason):<\/strong> “Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?”<\/li><\/ol>\n\n\n\n

    Take a stab at what you think happened because I think you’ll be blown away. Here’s how it shook out: <\/p>\n\n\n\n

    \"Persuasion<\/figure>\n\n\n\n