What is Merino Wool? Your Trusted Baselayer

what is merino wool?


Merino sheep produce a true gem of the textile world, offering unparalleled comfort and performance. Its secret lies in its natural properties, making it the superior choice for all your outdoor needs. Here we answer the question: What is merino wool?

What is it known for?  

Soft, breathable, and moisture-wicking, this special wool keeps you cozy in cold weather while remaining cool in the heat. This unique fabric has the ability to regulate body temperature, making it perfect for any outdoor activity. It’s the baselayer you wear closest to your skin before doing any of your favorite outdoor activities. 

But the benefits don’t stop there. It’s also naturally odor-resistant, thanks to its antibacterial properties. Say goodbye to smelly clothes and hello to fresh and odor-free garments, even after a long day of wear. Merino wool is also non-allergenic.

Not only is merino wool comfortable and practical, but it is also sustainable. It is a renewable fiber, as merino sheep regrow their fleece every year. Plus, it is biodegradable, making it an eco-friendly choice for those concerned about the environment.

If you’re looking for the best of both worlds – comfort and versatility – allow us to introduce you to our friends at Woolove. Shop the full catalogue here

Popular uses 

To help you get outside! Merino wool is incredibly versatile and can be used in a wide range of applications. Here are some popular uses for merino wool:

1. Outdoor sports apparel: an essential product for outdoor sports enthusiasts due to its durability and ability to regulate body temperature. Merino is commonly used in mens and woman’s leggings, merino mens t-shirt and womans t-shirts, hats, merino socks, and more! Ideal for running, skiing, snowboarding, fishing, hunting, hiking, trekking, mountain biking, cycling, climbing, and snowshoeing. 

2. Outdoor living: Whether you have household tasks or the wilderness as your training ground, merino is your premium baselayer, ensuring you stay productive from dawn to dusk. Try it when camping, and working outside. 

3. Everyday clothing: increasingly popular in everyday clothing. Its softness, breathability, and odor-resistant properties make it a comfortable and practical choice for daily wear.

No matter journey ahead of you Woolove will help you prepare. Right-click the image below and open in new tab – use the image URL on your blog or webs

Where to buy high-quality products.

When it comes to purchasing high-quality merino wool products, it’s essential to choose reputable brands that prioritize ethical sourcing and sustainable production. 

Where do I find it?

1. Online: Woolove is a brand known for its high-performance merino clothing for outdoor activities. They have a wide range of products, covering you head to toe, all made with ethically sourced wool. One of the best selling and most versatile garments is the long sleeve t-shirt. Woolove accepts returns within 60 days of delivery on unused items in their original packaging. They offer free shipping on all returns so you can purchase risk-free,

2. In person: “try before you buy” is very attractive to some people. Although products in physical retail stores may come at a higher price. Jump in your car and check out any outdoor retail outfit for possible products and promotions. One thing to consider is you don’t have the option of reading through other peoples reviews of the product you are considering. 

3. Second hand: if you’re lucky you may find an article or two at the local 2nd hand store. Due to the durability of merino wool it’s not very likely that an owner will dispose of their garment. 

What makes merino wool superior?

This sheep stands out from other types of wool due to its exceptional qualities. The secret lies in its fine fibers, which are much finer than traditional wool. This makes merino wool incredibly soft and comfortable against the skin. Unlike coarse wool, the wool from a Merino Sheep doesn’t itch or irritate, making it suitable for even the most sensitive skin.

In addition to its softness, merino wool is highly breathable. The fibers naturally wick away moisture, ensuring that you stay dry and comfortable even during intense physical activities. This breathability also helps regulate body temperature, keeping you warm in cold weather and cool in hot weather.

Another reason why merino wool is superior is its natural odor-resistant properties. The fibers contain lanolin, a waxy substance that repels bacteria and prevents the buildup of odors. This means you can wear merino wool garments for extended periods without worrying about unpleasant smells.


The science behind merino wool.

The unique structure of merino wool fibers also enables them to absorb and release moisture efficiently. The fibers can absorb up to 30% of their weight in moisture without feeling wet. This moisture is then released into the air, keeping you dry and comfortable.

Vs. other wools, cotton, & synthetic fabrics

While merino wool is often compared to traditional wool, there are significant differences that set them apart. Here’s how merino wool stacks up against other types of wool:

1. Regular wool: Merino wool is much finer and softer than regular wool, making it more comfortable to wear. It is also more breathable and has better moisture-wicking properties, making it ideal for active individuals.

2. Cotton: can only fold back on itself 3,200 times without breaking; meanwhile merino wool can fold back on itself 20,000 times or more without breaking, making it 6 times stronger

3. Synthetic : Merino is a natural fiber and stands out for its sustainable sourcing, aligning with environmentally-conscious values, while synthetics often stem from petrochemicals, perpetuating ecological challenges. In contrast to synthetics, merino wool adapts seamlessly to various activities, from rigorous outdoor pursuits to leisurely urban exploration. The decision between merino wool and synthetics transcends mere functionality; it encapsulates a choice between holistic performance and responsible consumption, with merino wool taking the lead in both categories.

Merino Sheet produce sustainable fibers

Merino is not only superior in terms of comfort and performance; it is also a sustainable choice. Merino sheep, the source of this luxurious fabric, regrow their fleece every year, making the fleece a renewable resource. The sheep are shorn annually, allowing them to stay cool during the summer months.

Furthermore, merino wool is biodegradable. Unlike synthetic fibers that take hundreds of years to break down, it naturally decomposes within a few years, minimizing its impact on the environment. When you choose merino, you’re making a conscious choice to reduce your carbon footprint.

Woolove is certified by The Woolmark Company for 100% pure, sustainable wool. The Responsible Wool Standard(RWS) ensures their ethical and eco-friendly sourcing. Additionally, Woolove garments meet the stringent STANDARD 100 by OEKO-TEX, guaranteeing safety from harmful substances during manufacturing.


To ensure the longevity of your garments, proper care is essential. Despite its delicate nature it is surprisingly easy to care for. Follow these tips to keep your items in pristine condition:

1. Hand wash or machine wash on a delicate cycle with a gentle detergent specifically formulated for wool.

2. Avoid using bleach or harsh chemicals that can damage the fibers.

3. Dry your garments flat, away from direct sunlight or heat sources, to prevent stretching or shrinking.

4. Store your items in a cool, dry place, preferably folded to avoid stretching.

By following these care instructions, you can enjoy your merino wool garments for years to come.


The superior choice when it comes to baselayer clothing. Its natural properties make it soft, breathable, moisture-wicking, and odor-resistant, providing unmatched comfort and performance. Additionally, merino wool is sustainable and biodegradable, making it an eco-friendly option.

Whether you’re an outdoor enthusiast or simply someone who appreciates quality clothing, merino is a fabric you should consider. Its secret is out, and once you experience the wonders of this superior fabric, you’ll never want to go back to anything else. Embrace the excellence of merino wool and elevate your wardrobe to a new level of comfort and versatility

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